CEO Worldwide Consumer
Senior Vice President, Worldwide Operations
Chief Operating Officer
Executive Vice President, Supply Chain General Mills
Vice President, Global Customer Fulfillment, Supply Chain
Vice President Distinguished Analyst
When the phrase “demand driven” was coined, business still served consumers almost exclusively in retail stores. The principle of pull rather than push supply chains was transformative, but operations were still fundamentally mass production, full-truckload, shelf-replenishment oriented. Demand data was lumpy, latent and often lousy. Times are changing.
Global e-commerce and related explosions in mobile communications, social media and sensor enabled supply networks promise to redefine what supply chain excellence means. Consumers around the world are learning to expect continuous access to the products and services they personally desire. Meanwhile, opportunities to lean the world’s safety stock arise from better co-planning among trading partners serving this digitally empowered consumer. The implications require a radical rethink of logistics, manufacturing and even product design upstream.
Amazon strongly believes that supply chains designed to serve the direct-to-consumer business have the power to bring improved customer experiences and global efficiency. To achieve this requires a major shift in thinking:
Most retail supply chains today are designed to serve the presentation requirements of brick & mortar stores… but what if the inverse were true? If your business was to be predominantly direct-to-consumer, what would you do differently in your supply chain?
Assume that the shift doesn’t go that far and instead we remain in a 50/50 physical and digital commerce split – how can we move to product and packaging that are not mutually exclusive, but instead are mutually serviceable to both physical presentation and delivery requirements?
Most supply chains evolve through incremental changes, making slow progress forwards. But mobile and consumer disruption are happening much faster. How can our supply chains “leap-frog” into the future by imagining a different state – and working backwards to accelerate the progress!
This first-of-its kind forum offers C-level supply chain leaders a chance to collaboratively tackle these big questions and explore the innovations needed to succeed in a Desire-to-Delivery world.
12.00 – 13.00
Registration at Fairmont Olympic Hotel
13.00 – 17.00
Tour of Amazon facility
13.00 Depart hotel
14.00 – 16.00 Tour
17.00 Arrive back at hotel
18.30 – 20.30
08.30 – 17.30
Day one: Keynote presentations, stream sessions, executive networking
19.00 – 22.00
08.30 – 16.00
Day two: Keynote presentations, stream sessions, executive networking