Hosted by


Hosted by


9-11 May 2017 | Fairmont Olympic Hotel, Seattle, USA



CEO Worldwide Consumer


Senior Vice President, Worldwide Operations


Chief Operating Officer


Executive Vice President, Supply Chain General Mills


Vice President, Global Customer Fulfillment, Supply Chain


Vice President Distinguished Analyst


When the phrase “demand driven” was coined, business still served consumers almost exclusively in retail stores. The principle of pull rather than push supply chains was transformative, but operations were still fundamentally mass production, full-truckload, shelf-replenishment oriented. Demand data was lumpy, latent and often lousy. Times are changing.

Global e-commerce and related explosions in mobile communications, social media and sensor enabled supply networks promise to redefine what supply chain excellence means. Consumers around the world are learning to expect continuous access to the products and services they personally desire. Meanwhile, opportunities to lean the world’s safety stock arise from better co-planning among trading partners serving this digitally empowered consumer. The implications require a radical rethink of logistics, manufacturing and even product design upstream.

Amazon strongly believes that supply chains designed to serve the direct-to-consumer business have the power to bring improved customer experiences and global efficiency. To achieve this requires a major shift in thinking:

Think differently

Most retail supply chains today are designed to serve the presentation requirements of brick & mortar stores… but what if the inverse were true? If your business was to be predominantly direct-to-consumer, what would you do differently in your supply chain?

Best of both worlds

Assume that the shift doesn’t go that far and instead we remain in a 50/50 physical and digital commerce split – how can we move to product and packaging that are not mutually exclusive, but instead are mutually serviceable to both physical presentation and delivery requirements?

Leap-frog into the future

Most supply chains evolve through incremental changes, making slow progress forwards. But mobile and consumer disruption are happening much faster. How can our supply chains “leap-frog” into the future by imagining a different state – and working backwards to accelerate the progress!

This first-of-its kind forum offers C-level supply chain leaders a chance to collaboratively tackle these big questions and explore the innovations needed to succeed in a Desire-to-Delivery world.


Tuesday 9 May 2017

12.00 – 13.00

Registration at Fairmont Olympic Hotel

13.00 – 17.00

Tour of Amazon facility

13.00   Depart hotel
14.00 – 16.00   Tour
17.00   Arrive back at hotel

18.30 – 20.30

Welcome reception

Wednesday 10 May 2017

08.30 – 17.30

Day one: Keynote presentations, stream sessions, executive networking

19.00 – 22.00

Networking dinner

Thursday 11 May 2017

08.30 – 16.00

Day two: Keynote presentations, stream sessions, executive networking




As part of the forum, join us for a private tour of Amazon’s Fulfillment Center in Seattle on Tuesday 9 May 2017. Further details will be provided on registration. Click on photos to view in full.


Fairmont Olympic Hotel

411 University Street
Washington, United States