Digital revolution and supply chain strategy: Lessons from the frontier

Matt Red, Vice President, Supply & Demand Planning, Barnes & Noble


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The internet may be nearly two decades old but the revolution in supply chain is suddenly speeding up. Digital delivery of books could be just the beginning as content value-add in the form of software, artwork or even formulations create new opportunities to build super-agile supply chains. The surge in consumer power attached to e-commerce and mobility also means supply chains need a near zero-latency ability to respond and learn.

During this keynote webinar, Matt revealed how Barnes & Noble has lived at the forefront of this revolution for many years. He detailed the need for companies to:

- Develop a rapid response mechanism across stores, through to the multi-channel fulfilment distribution network, and even into production

- Not only know their customers, but also those who influence them

- Master the delivery of responsive merchandising, agile operations and nimble engineering


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