Webinar details
What makes a customer keep coming back with its business? During this webinar, Kevin Chynoweth highlighted the key enablers, drivers and measurement techniques that build a picture of customer loyalty, asserting that the issue goes beyond service levels. He emphasised the importance of:
- Attitude, commitment, communications and capacity as a means of understanding why some customers are loyal and others less so
- Establishing the right culture, systems and execution to drive customer relations and trigger loyalty
- Illustrating to customers how your business overcomes bumps in the road