Growth across emerging economies – managing relationships to grow your business

John DeRusso, Director Emerging Economies Supply Chain Customer Value Chain Management, Cisco Systems


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In this second edition of his two-part series on emerging economies, John DeRusso, Director for Emerging Economies Supply Chain at Cisco Systems, highlights the importance of relationships in setting up your supply chain for growth.

Evaluating relationships from an internal, partnership and external perspective, John asserts the need for supply chain to become a key part of the decision-making process in creating a truly dialogue-driven, cross-functional culture. He also assesses the different approaches to developing your supplier base, presenting the arguments for and against global partners and, at the other end of the spectrum, local companies.

Highlights include:

- A multi-tiered supplier network approach where businesses can leverage a global partner to find local companies with the necessary knowledge of that particular market

- Emphasising the importance of relations with government agencies who play a key role in the development of an appropriate business strategy


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