Inventory management & sales forecasting during the credit crisis

Jan Fransoo, Professor of Operations Management & Logistics, Eindhoven University of Technology (TU/e)


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Jan Fransoo, Professor of Operations Management and Logistics within the School of Industrial Engineering at Eindhoven University of Technology (TU/e), details a series of case studies in order to highlight the role SCM plays in moving the business successfully through a financial crisis and ensuing recovery.

Highlights include:
  • Taking qualitative performance data from a global chemical company to illustrate how inventory management drives sales predictions in a time of crisis, Jan asserts the need to align supply chain and Business Intelligence (BI), focusing on the end consumer market when driving forecasting efforts
  • Outlining key responses to dwindling and, more recently, increasing demand levels, detailing optimal supply chain strategies once sales patters can be predicted


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